About
I design products, apps and websites, and I build them too.
I’m Haşim, a London-based Senior Product Designer with over 12 years in the industry. I’ve worked on e-commerce, design systems and mobile apps for Net-A-Porter and Mr Porter, Decathlon, Sage, Artfinder and Chelsea Football Club. Since 2025 I’ve also been building my own product, Nouva.
Designed and built by me
Nouva app
An AI stylist for iOS and Android. Over 1,000 downloads and its first paying subscribers.
What I do
Product design
Baskets, checkouts and navigation, where small details decide whether people buy. I look at how people actually use the product, then redesign what gets in their way.
App design
iOS and Android apps, designed screen by screen, and built and released if you need it.
Design systems
Tokens, components and documentation that keep a product consistent as it grows. For Net-A-Porter and Mr Porter, I built the token architecture and every component for both brands in one system.
Website design
Company and campaign websites. I design them and build them, so you get a live site rather than a design file.
Experience
American Express
Senior Product Designer (Contract via IntraEdge)Biglight Agency
Senior Product DesignerMake Associates
UX DesignerBiglight Agency
Senior UI Designer+9 more years in the industry
Get in touch
Tell me what you’re building
Email me or send a message on LinkedIn.