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Product, app and website design in London

I’m a London-based Senior Product Designer with over 12 years in the industry. I design products, apps, websites and design systems, and I can build and launch them too, so you don’t need a separate developer to get from design to a live product.

Design and build

One person from first sketch to launch

Most designers hand over design files and leave the build to someone else. I take the work all the way to launch. I designed, built and launched Nouva, an AI stylist app for iOS and Android, on my own. It has passed 1,000 downloads and has its first paying subscribers. I also designed and built the Piya Accountancy website on my own, and it was live within a week.

I build with AI-assisted engineering, and Claude Code is my main tool. One person owns the design and the code, so nothing gets lost in a handover.

Read the Nouva case study

What I do

Product design

Web products where small details decide whether people buy: baskets, checkouts and navigation. I look at how people actually use the product, then redesign what gets in their way.

App design

iOS and Android apps, designed screen by screen, and built and released if you need it. Nouva, my own app, is live on the App Store and Google Play.

Design systems

Tokens, components and documentation that keep a product consistent as it grows. For Net-A-Porter and Mr Porter, I built the token architecture and every component for both brands in one system.

Website design

Websites for companies and campaigns, from the homepage to landing pages. I design them and build them, so you get a live site rather than a design file. The Piya Accountancy website went from first design to launch in a week.

Get in touch

Tell me what you’re building

Email me or send a message on LinkedIn.