Product Design Portfolio
Product Design Portfolio
Senior Product Designer with 10+ years of experience shaping high-impact digital products for e-commerce and enterprise environments. I specialise in turning complex challenges into simple, elegant user experiences that drive business outcomes. With deep expertise in design systems, I build scalable component libraries and token-based frameworks that accelerate delivery and ensure consistency across products. I bring a unique blend of strategic thinking, technical fluency, and measurable impact — bridging the gap between user needs, engineering realities, and business goals.
Most recently launched Nouva - Personal AI Stylist in iOS and Android
by using AI tools.
Most recently launched Nouva - Personal AI Stylist in iOS and Android
by using AI tools.
Most recently launched Nouva - Personal AI Stylist in iOS and Android
by using AI tools.
Case Study: Multi-Brand Design System for Net-a-Porter & Mr Porter
Consolidating Two Luxury Brands on a Single Application Platform
Built a robust design system with semantic decision tokens and component-level theming to maintain brand integrity and accelerate development across Net-A-Porter and Mr Porter
Led a Team of
5
Dev handoff reduction
40%
Case Study: Multi-Brand Design System for Net-a-Porter & Mr Porter
Built a robust design system with semantic decision tokens and component-level theming to maintain brand integrity and accelerate development across Net-A-Porter and Mr Porter
Led a Team of
5
Dev handoff reducti
40%
Case Study: Multi-Brand Design System for Net-a-Porter & Mr Porter
Consolidating Two Luxury Brands on a Single Application Platform
Built a robust design system with semantic decision tokens and component-level theming to maintain brand integrity and accelerate development across Net-A-Porter and Mr Porter
Led a Team of
5
Dev handoff reduction
40%
Case Study: Building Artfinder’s Design System
Establishing a scalable, consistent, and accessible UI foundation through a 4px grid, semantic tokens, and WCAG-compliant components.
Grid Adoption
4px
Accessibility
AA
Case Study: Building Artfinder’s Design System
Establishing a scalable, consistent, and accessible UI foundation through a 4px grid, semantic tokens, and WCAG-compliant components.
Grid Adoption
4px
Accessibility
AA
Case Study: Building Artfinder’s Design System
Establishing a scalable, consistent, and accessible UI foundation through a 4px grid, semantic tokens, and WCAG-compliant components.
Grid Adoption
4px
Accessibility
AA
Case Study: Reducing Basket Abandonment at Artfinder
Data-Driven Information Architecture Makeover
Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.
Faster task completion
32%
Mobile task flow
+35%
Case Study: Reducing Basket Abandonment at Artfinder
Data-Driven Information Architecture Makeover
Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.
Faster task completion
32%
Mobile task flow
+35%
Case Study: Reducing Basket Abandonment at Artfinder
Data-Driven Information Architecture Makeover
Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.
Faster task completion
32%
Mobile task flow
+35%
Case Study: Redesigning Artfinder’s Navigation
An information architecture overhaul that simplified discovery, clarified categorization, and made navigation intuitive—for both users and search engines.
Click-through
+24%
Bounce rate
-21%
Case Study: Redesigning Artfinder’s Navigation
An information architecture overhaul that simplified discovery, clarified categorization, and made navigation intuitive—for both users and search engines.
Click-through
+24%
Bounce rate
-21%
Case Study: Redesigning Artfinder’s Navigation
An information architecture overhaul that simplified discovery, clarified categorization, and made navigation intuitive—for both users and search engines.
Click-through
+24%
Bounce rate
-21%
Case Study: Optimising Sage’s Mobile Product Pages
Improving conversion with clear tier comparisons, sticky CTAs, and personalized content for small business owners.
Conversion Rate
+15%
Bounce rate
-23%
Case Study: Optimising Sage’s Mobile Product Pages
Improving conversion with clear tier comparisons, sticky CTAs, and personalized content for small business owners.
Conversion Rate
+15%
Bounce rate
-23%
Case Study: Optimising Sage’s Mobile Product Pages
Improving conversion with clear tier comparisons, sticky CTAs, and personalized content for small business owners.
Conversion Rate
+15%
Bounce rate
-23%
Expert in
Product Design
Product Design
Product Design
Product Design
Product Design
with over
12 years
12 years
12 years
12 years
12 years
of industry experience.
Expertise extends to
Codeless App Development
Codeless App Development
Codeless App Development
Codeless App Development
Codeless App Development
enabling me to create
both aesthetically
pleasing and easily implementable.
Currently launched an app
Nouva - Personal AI Stylist
Nouva - Personal AI Stylist
Nouva - Personal AI Stylist
Nouva - Personal AI Stylist
Nouva - Personal AI Stylist
on iOS and Android
Expert in
Product Design
Product Design
Product Design
Product Design
Product Design
with over
12 years
12 years
12 years
12 years
12 years
of industry experience.
Expertise extends to
Codeless App Development
Codeless App Development
Codeless App Development
Codeless App Development
Codeless App Development
enabling me to create
both aesthetically
pleasing and easily implementable.
Currently launched an app
Nouva - Personal AI Stylist
Nouva - Personal AI Stylist
Nouva - Personal AI Stylist
Nouva - Personal AI Stylist
Nouva - Personal AI Stylist
on iOS and Android
Expert in
Product Design
Product Design
Product Design
Product Design
Product Design
with over
12 years
12 years
12 years
12 years
12 years
of industry experience.
Expertise extends to
Codeless App Development
Codeless App Development
Codeless App Development
Codeless App Development
Codeless App Development
enabling me to create
both aesthetically
pleasing and easily implementable.
Currently launched an app
Nouva - Personal AI Stylist
Nouva - Personal AI Stylist
Nouva - Personal AI Stylist
Nouva - Personal AI Stylist
Nouva - Personal AI Stylist
on iOS and Android
Experience
Experience
Founder
Founder
Founder
Senior Product Designer - Contract
Senior Product Designer - Contract
Senior Product Designer - Contract
Artfinder
Artfinder
Artfinder
Jun - Dec 2024
Jun - Dec 2024
Senior Product Designer - Contract
Senior Product Designer - Contract
Senior Product Designer - Contract
Biglight Agency
Biglight Agency
Biglight Agency
Jun - Nov 2023
Jun - Nov 2023
Senior Product Designer - Contract
Senior Product Designer - Contract
Senior Product Designer - Contract
Mindera
Mindera
Mindera
Oct 2022 - Mar 2023
Oct 2022 - Mar 2023
Senior Product Designer - Contract
Senior Product Designer - Contract
Senior Product Designer - Contract
Sage
Sage
Sage
Sept 2021 - Aug 2022
Sept 2021 - Aug 2022
UX Designer - Contract
UX Designer - Contract
UX Designer - Contract
Make Associates
Make Associates
Make Associates
Feb - Mar 2022
Feb - Mar 2022
Senior UI Designer - Contract
Senior UI Designer - Contract
Senior UI Designer - Contract
Biglight Agency
Biglight Agency
Biglight Agency
May - Jul 2021
May - Jul 2021
UX Designer - Contract
UX Designer - Contract
UX Designer - Contract
Mumsnet
Mumsnet
Mumsnet
Apr - May 2021
Apr - May 2021
+9 more years in the industry
+9 more years in the industry
+9 more years in the industry
Skills
Skills
UX Design
UI Design
Product Design
Consulting
Design Systems
Front-End Development
Workshops
Design Sprint
Interaction Design
User Testing
Usability Testing
UX Research
Leadership
Mentoring
No-Code Development
FlutterFlow
Database Management
Glide
Firebase
Google Cloud Functions
+ More
+ More
+ More
Frequently asked questions
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
