Hasim Emre Ozocal

Product Design Portfolio

Senior Product Designer specialising in design systems and conversion-driven UX.

12+ years designing and scaling complex products for global teams at Net-A-Porter, Sage, and Decathlon.

Case Study: Reducing Basket Abandonment at Artfinder

Data-Driven Information Architecture Makeover

Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.

View case study

Faster task completion

32%

Mobile task flow

+35%

Case Study: Reducing Basket Abandonment at Artfinder

Data-Driven Information Architecture Makeover

Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.

View case study

Faster task completion

32%

Mobile task flow

+35%

Case Study: Reducing Basket Abandonment at Artfinder

Data-Driven Information Architecture Makeover

Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.

View case study

Faster task completion

32%

Mobile task flow

+35%

Taxonomy Restructuring: Organizing Complex Inventory via User Intent Data

An information architecture overhaul that simplified discovery, clarified categorization, and made navigation intuitive—for both users and search engines.

View case study

Iterations

Discoverability

+150 pages

Taxonomy Restructuring: Organizing Complex Inventory via User Intent Data

An information architecture overhaul that simplified discovery, clarified categorization, and made navigation intuitive—for both users and search engines.

View case study

Iterations

Discoverability

+150 pages

Taxonomy Restructuring: Organizing Complex Inventory via User Intent Data

An information architecture overhaul that simplified discovery, clarified categorization, and made navigation intuitive—for both users and search engines.

View case study

Iterations

Discoverability

+150 pages

Scaling Multi-Tenant Architecture: Servicing 2 Brands from 1 Codebase

Consolidating Two Luxury Brands on a Single Application Platform

Built a robust design system with semantic decision tokens and component-level theming to maintain brand integrity and accelerate development across Net-A-Porter and Mr Porter

View case study

Led a Team of

Decision tokens

Scaling Multi-Tenant Architecture: Servicing 2 Brands from 1 Codebase

Built a robust design system with semantic decision tokens and component-level theming to maintain brand integrity and accelerate development across Net-A-Porter and Mr Porter

View case study

Led a Team of

Decision tokens

Scaling Multi-Tenant Architecture: Servicing 2 Brands from 1 Codebase

Consolidating Two Luxury Brands on a Single Application Platform

Built a robust design system with semantic decision tokens and component-level theming to maintain brand integrity and accelerate development across Net-A-Porter and Mr Porter

View case study

Led a Team of

Decision tokens

Case Study: Building Artfinder’s Design System

Establishing a scalable, consistent, and accessible UI foundation through a 4px grid, semantic tokens, and WCAG-compliant components.

View case study

Grid Adoption

4px

Accessibility

Case Study: Building Artfinder’s Design System

Establishing a scalable, consistent, and accessible UI foundation through a 4px grid, semantic tokens, and WCAG-compliant components.

View case study

Grid Adoption

4px

Accessibility

Case Study: Building Artfinder’s Design System

Establishing a scalable, consistent, and accessible UI foundation through a 4px grid, semantic tokens, and WCAG-compliant components.

View case study

Grid Adoption

4px

Accessibility

Expert in

Product Design

with over

12 years

of industry experience.

Expertise extends to

Codeless App Development

enabling me to create

both aesthetically

pleasing and easily implementable.

Currently launched an app

Nouva - Personal AI Stylist

on iOS and Android

Expert in

Product Design

with over

12 years

of industry experience.

Expertise extends to

Codeless App Development

enabling me to create

both aesthetically

pleasing and easily implementable.

Currently launched an app

Nouva - Personal AI Stylist

on iOS and Android

Expert in

Product Design

with over

12 years

of industry experience.

Expertise extends to

Codeless App Development

enabling me to create

both aesthetically

pleasing and easily implementable.

Currently launched an app

Nouva - Personal AI Stylist

on iOS and Android

Experience

Senior Product Designer - Contract

Artfinder

Jun - Dec 2024

Senior Product Designer - Contract

Biglight Agency

Jun - Nov 2023

Senior Product Designer - Contract

Mindera

Oct 2022 - Mar 2023

Senior Product Designer - Contract

Sage

Sept 2021 - Aug 2022

UX Designer - Contract

Make Associates

Feb - Mar 2022

Senior UI Designer - Contract

Biglight Agency

May - Jul 2021

UX Designer - Contract

Mumsnet

Apr - May 2021

+9 more years in the industry

Skills

UX Design

UI Design

Product Design

Consulting

Design Systems

Front-End Development

Workshops

Design Sprint

Interaction Design

User Testing

Usability Testing

UX Research

Leadership

Mentoring

No-Code Development

FlutterFlow

Database Management

Glide

Firebase

Google Cloud Functions

+ More

Frequently asked questions

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

Hasim Emre Ozocal

Product Design Portfolio

Product Design Portfolio

Case Study: Reducing Basket Abandonment at Artfinder

Case Study: Reducing Basket Abandonment at Artfinder

Case Study: Reducing Basket Abandonment at Artfinder

Taxonomy Restructuring: Organizing Complex Inventory via User Intent Data

Taxonomy Restructuring: Organizing Complex Inventory via User Intent Data

Taxonomy Restructuring: Organizing Complex Inventory via User Intent Data

Scaling Multi-Tenant Architecture: Servicing 2 Brands from 1 Codebase

Scaling Multi-Tenant Architecture: Servicing 2 Brands from 1 Codebase

Scaling Multi-Tenant Architecture: Servicing 2 Brands from 1 Codebase

Case Study: Building Artfinder’s Design System

Case Study: Building Artfinder’s Design System

Case Study: Building Artfinder’s Design System

Experience

Experience

Skills

Skills

Frequently asked questions

Figma Links

Artfinder Basket Page

Artfinder Homepage

Omniparts Design

ECP Design

Net A Porter Design

Canon Design

Net A Porter MR Porter Design System

Artfinder Design System

Artfinder Design System

Artfinder Basket Page

Artfinder Homepage

Omniparts Design

ECP Design

Net A Porter Design

Canon Design