Hasim Emre Ozocal

Senior Product Designer building scalable architecture for complex products.
I solve "impossible" interface problems—from multi-tenant Design Systems to chaos-free Information Architecture.

Selected Work

UX Research & Strategy

Data-Driven Checkout Optimization

Rescued a high-friction checkout flow. Used Hotjar to uncover user confusion, then redesigned the interface to reduce abandonment by 30% and increase revenue by 10%.

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Information Architecture

Purchase-Driven Taxonomy Restructuring

Redesigned information architecture based on purchase intent vs. browse behavior. Improved finding rates and aligned category structure with SEO demand.

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Design Systems

Multi-Tenant Design System Architecture

Engineered a token-based system to service Net-A-Porter and Mr Porter from a single codebase. Achieved 100% component reusability across 3 languages.

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Design Systems

Scalable Design System Migration

Migrated Artfinder from Sketch to Figma, establishing a 3-layer token architecture. Secured WCAG AA compliance and replaced legacy grids with a scalable 4px system.

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