Senior Product Designer with 10+ years of experience shaping high-impact digital products for e-commerce and enterprise environments. I specialise in turning complex challenges into simple, elegant user experiences that drive business outcomes. With deep expertise in design systems, I build scalable component libraries and token-based frameworks that accelerate delivery and ensure consistency across products. I bring a unique blend of strategic thinking, technical fluency, and measurable impact — bridging the gap between user needs, engineering realities, and business goals.