Goran Babarogic Product UX Designer

Product Design Portfolio

Product Design Portfolio

Senior Product Designer with 10+ years of experience shaping high-impact digital products for e-commerce and enterprise environments. I specialize in turning complex challenges into simple, elegant user experiences that drive business outcomes. I bring a unique blend of strategic thinking, technical fluency, and a sharp focus on measurable impact, bridging the gap between user needs and business goals.

Case Study: Reducing Basket Abandonment at Artfinder

Data-Driven Information Architecture Makeover

Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.

Faster task completion

32%

Mobile task flow

+35%

Case Study: Reducing Basket Abandonment at Artfinder

Data-Driven Information Architecture Makeover

Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.

Faster task completion

32%

Mobile task flow

+35%

Case Study: Reducing Basket Abandonment at Artfinder

Data-Driven Information Architecture Makeover

Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.

Faster task completion

32%

Mobile task flow

+35%

Case Study: Redesigning Artfinder’s Navigation

An information architecture overhaul that simplified discovery, clarified categorization, and made navigation intuitive—for both users and search engines.

Premium UX Template for Framer

Click-through

+24%

Bounce rate

-21%


Case Study: Redesigning Artfinder’s Navigation

An information architecture overhaul that simplified discovery, clarified categorization, and made navigation intuitive—for both users and search engines.

Premium UX Template for Framer

Click-through

+24%

Bounce rate

-21%

Case Study: Redesigning Artfinder’s Navigation

An information architecture overhaul that simplified discovery, clarified categorization, and made navigation intuitive—for both users and search engines.

Premium UX Template for Framer

Click-through

+24%

Bounce rate

-21%


Case Study: Optimising Sage’s Mobile Product Pages

Improving conversion with clear tier comparisons, sticky CTAs, and personalized content for small business owners.


Premium UX Template for Framer

Conversion Rate

+15%

Bounce rate

-23%

Case Study: Optimising Sage’s Mobile Product Pages

Improving conversion with clear tier comparisons, sticky CTAs, and personalized content for small business owners.

Premium UX Template for Framer

Conversion Rate

+15%

Bounce rate

-23%

Case Study: Optimising Sage’s Mobile Product Pages

Improving conversion with clear tier comparisons, sticky CTAs, and personalized content for small business owners.


Premium UX Template for Framer

Conversion Rate

+15%

Bounce rate

-23%

Case Study: Building Artfinder’s Design System

Establishing a scalable, consistent, and accessible UI foundation through a 4px grid, semantic tokens, and WCAG-compliant components.

Premium UX Template for Framer

Grid Adoption

4px

Accessibility

AA

Case Study: Building Artfinder’s Design System

Establishing a scalable, consistent, and accessible UI foundation through a 4px grid, semantic tokens, and WCAG-compliant components.

Premium UX Template for Framer

Grid Adoption

4px

Accessibility

AA

Case Study: Building Artfinder’s Design System

Establishing a scalable, consistent, and accessible UI foundation through a 4px grid, semantic tokens, and WCAG-compliant components.

Premium UX Template for Framer

Grid Adoption

4px

Accessibility

AA

Case Study: Multi-Brand Design System for Net-a-Porter & Mr Porter

Consolidating Two Luxury Brands on a Single Application Platform

Built a robust design system with semantic decision tokens and component-level theming to maintain brand integrity and accelerate development across Net-A-Porter and Mr Porter

Premium UX Template for Framer

Led a Team of

5

Dev handoff reduction

40%

Case Study: Multi-Brand Design System for Net-a-Porter & Mr Porter

Built a robust design system with semantic decision tokens and component-level theming to maintain brand integrity and accelerate development across Net-A-Porter and Mr Porter

Premium UX Template for Framer

Led a Team of

5

Dev handoff reducti

40%

Case Study: Multi-Brand Design System for Net-a-Porter & Mr Porter

Consolidating Two Luxury Brands on a Single Application Platform

Built a robust design system with semantic decision tokens and component-level theming to maintain brand integrity and accelerate development across Net-A-Porter and Mr Porter

Premium UX Template for Framer

Led a Team of

5

Dev handoff reduction

40%

Expert in

Product Design

Product Design

Product Design

Product Design

Product Design

with over

12 years

12 years

12 years

12 years

12 years

of industry experience.

Expertise extends to

Codeless App Development

Codeless App Development

Codeless App Development

Codeless App Development

Codeless App Development

enabling him to create

both aesthetically

pleasing and easily implementable.

Currently developing an

AI Powered B2C Product

AI Powered B2C Product

AI Powered B2C Product

AI Powered B2C Product

AI Powered B2C Product

launching soon.

Expert in

Product Design

Product Design

Product Design

Product Design

Product Design

with over

12 years

12 years

12 years

12 years

12 years

of industry experience.

Expertise extends to

Codeless App Development

Codeless App Development

Codeless App Development

Codeless App Development

Codeless App Development

enabling him to create

both aesthetically

pleasing and easily implementable.

Currently developing an

AI Powered B2C Product

AI Powered B2C Product

AI Powered B2C Product

AI Powered B2C Product

AI Powered B2C Product

launching soon.

Expert in

Product Design

Product Design

Product Design

Product Design

Product Design

with over

12 years

12 years

12 years

12 years

12 years

of industry experience.

Expertise extends to

Codeless App Development

Codeless App Development

Codeless App Development

Codeless App Development

Codeless App Development

enabling him to create

both aesthetically

pleasing and easily implementable.

Currently developing an

AI Powered B2C Product

AI Powered B2C Product

AI Powered B2C Product

AI Powered B2C Product

AI Powered B2C Product

launching soon.

Experience

Experience

Founder

Founder

Founder

AI Powered B2C Project

AI Powered B2C Project

AI Powered B2C Project

Currently

Currently

Senior Product Designer - Contract

Senior Product Designer - Contract

Senior Product Designer - Contract

Artfinder

Artfinder

Artfinder

Jun - Dec 2024

Jun - Dec 2024

Senior Product Designer - Contract

Senior Product Designer - Contract

Senior Product Designer - Contract

Biglight Agency

Biglight Agency

Biglight Agency

Jun - Nov 2023

Jun - Nov 2023

Senior Product Designer - Contract

Senior Product Designer - Contract

Senior Product Designer - Contract

Mindera

Mindera

Mindera

Oct 2022 - Mar 2023

Oct 2022 - Mar 2023

Senior Product Designer - Contract

Senior Product Designer - Contract

Senior Product Designer - Contract

Sage

Sage

Sage

Sept 2021 - Aug 2022

Sept 2021 - Aug 2022

UX Designer - Contract

UX Designer - Contract

UX Designer - Contract

Make Associates

Make Associates

Make Associates

Feb - Mar 2022

Feb - Mar 2022

Senior UI Designer - Contract

Senior UI Designer - Contract

Senior UI Designer - Contract

Biglight Agency

Biglight Agency

Biglight Agency

May - Jul 2021

May - Jul 2021

UX Designer - Contract

UX Designer - Contract

UX Designer - Contract

Mumsnet

Mumsnet

Mumsnet

Apr - May 2021

Apr - May 2021

+9 years in the industry

+9 years in the industry

+9 years in the industry

Skills

Skills

UX Design

UI Design

Product Design

Consulting

Design Systems

Front-End Development

Workshops

Design Sprint

Interaction Design

User Testing

Usability Testing

UX Research

Leadership

Mentoring

No-Code Development

FlutterFlow

Database Management

Glide

Firebase

Google Cloud Functions

+ More

+ More

+ More

Frequently asked questions

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

Figma Links

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