The Problem Statement
Mumsnet's private messaging system suffers from a cumbersome, email-like interface, negatively impacting user satisfaction and hindering effective private communication. This results in frustration, negative feedback, and a diminished user experience.
Impact: This issue affects multiple stakeholders:
Users: Struggle to easily and efficiently communicate privately, leading to frustration and potential disengagement.
Community Moderators: May face increased support requests related to messaging issues.
Mumsnet Brand/Reputation: Experiences negative feedback, potentially impacting overall user perception.
This leads to:
Reduced user engagement in private conversations.
Increased negative feedback and potential loss of user trust.
Diminished sense of community and connection.
Potential reduction in overall time spent on the platform.
Overview
We aim to transform Mumsnet's private messaging from a frustrating email-like experience to an intuitive, user-friendly communication tool.
Outcomes
Increased user satisfaction, engagement.
Simplified, intuitive private communication.
Reduced frustration, improved connection.
Deliver
Hi-Fi Wireframes
High-fidelity wireframes were created to illustrate all interactions, error messages, states, and actions detailed in the user flow.
